Cash flow is the actual money moving in and out of your business, while profit is the difference between revenue and expenses. Positive cash flow is vital for business sustainability.

When projecting revenue, be conservative in your estimates. For expenses, account for number of customer you anticipate to attract, how you determined that figure and how much each customer will pay on average for the goods and services offered.

Acknowledge and address risks and uncertainties in your business plan. Describe contingency plans and mitigation strategies to reassure investors and lenders.

Include documents like financial statements, market research data, and industry benchmarks to support your financial projections and increase their credibility.

Emphasize long-term financial goals, such as growth and profitability, and demonstrate how your business will adapt to changing market conditions. Use financial projections to illustrate sustainability.

Make the financial section clear, concise, and visually appealing. Highlight key financial metrics and provide a narrative that explains the assumptions behind your projections.

Be cautious with revenue growth assumptions and expense estimates. Use multiple scenarios, including worst-case and best-case, to demonstrate a range of possible outcomes.

Regularly update your financial projections, at least annually, or whenever a significant change occurs in your business, such as entering a new market, launching a new product, or facing economic shifts. Keeping your plan current is crucial for making informed decisions.